Generating UTM-Tracked QR Codes for Direct Mail
Direct mail marketers include QR codes on postcards and letters to track offline-to-online conversion. Each mail segment needs a unique QR code with UTM parameters for attribution.
Workflow
- Create segment-specific landing page URLs with unique UTM parameters
- Use the QR Code Generator to create a QR code for each segment URL
- Download QR codes as high-resolution PNG for print quality
- Use the Image Resizer to match the print template's QR code placeholder size
- Test each QR code to verify it resolves to the correct URL
- Insert QR codes into the direct mail template and send to the mail house
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