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Nonprofit

Creating Beneficiary Story Materials for Fundraising

Fundraising teams create compelling beneficiary stories with photos, quotes, and outcome data for appeals, website content, and donor presentations. Stories need to be formatted for multiple channels.

Workflow

  1. Interview beneficiaries and capture photos with consent
  2. Use the Image Cropper to create compelling portrait and activity photos
  3. Use the Image Resizer to create versions for web, print, and social media
  4. Use the Image Compressor to optimize each version for its distribution channel
  5. Create a PDF story sheet for direct mail and donor meetings
  6. Publish the story on the website and share through social media channels

Recommended Tools

Recommended Formats

Related Guides